20 Vintage Red Man Chewing Tobacco Ads

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series, a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

 

 

 

 

 

 

 

 

 

 

 

 

National League Player #25. Willie Mays, Outfield, New York Giants. The return of Willie from his hitch in the Army bodes good things for the 1954 Giants. When Willie joined the team in 1951, after hitting.477 for 35 games in Minneapolis – the Giants weren’t doing so well. however, as all fans know, they wound up the year with a pennant. Willie loves to play ball, and his fielding is wonderful . He once caught a ball on the run in deep center at the Polo Grounds, whirled and threw a perfect strike to the plate to catch a man trying to score from third after the catch. This was in a vital game with Brooklyn in 1951.

American League Player #17. Joe Coleman, Pitcher, Baltimore Orioles. Joe made a fine comeback in 1954, overcoming a sore arm that had threatened to finish his career. He appeared in 33 games for the Orioles, a weak hitting team, and won 13, losing 17. He gave up 184 hits in 221 innings pitched, and struckout 103. The preceding season with the Philadelphia Athletics Joe appeared in 24 games, winning 3 and losing 4.

(Courtesy of Stanford Research)

You might like these old Camel Cigarette ads that show doctors smoking cigarettes!

14 Must See Camel Knock-Off Anti-Smoking Ads

Tobacco brand advertisements are among the most spoofed in advertising history, particularly for anti-smoking campaigns. Perhaps this is because the success of cigarette advertising has been immense. RJ Reynold s Joe Camel was extremely successful at establishing itself as a household name. By age 6, an equal number of children were able to recognize Joe Camel and its association with cigarettes as Mickey Mouse with the Disney Channel, even though cigarette ads had been banned from television before their lifetime. Though Joe Camel s campaign only ran from 1987 to 1997, this era saw an increase in Camel s market share of cigarettes among children from 0.5% to 32.8%, with estimated sales of $476 million per year. If such brands are so successful at bringing positive attention to a harmful product through advertisements, then the same advertisements, altered to present a different message, can be used to ruin the product s image as well. This is the basis of using knock-offs or spoofs as a form of anti-smoking advertisement.

 

 

 

 

Spoof ads are considered subvertisements, and have been dubbed a type of culture jamming by Adbusters, an anti-consumerism organization that created Joe Chemo ads. Whereas advertisements are meant to enhance the image of a product , subvertising uses irony and sarcasm to criticize and mock the product.

The research that has been done on other anti-tobacco campaign strategies may apply to these spoofs and give us an idea of their effectiveness. One study evaluated the reactions to spoofs by evaluating Youtube comments on ad spoofs, and it seems that most of the ads invoke humor, rather than fear, empathy, or anger (8). It is uncertain whether humor enhances the effectiveness of the ads. In focus groups, humor seems to increase the likability of an ad, which aids in recall). However, likability doesn’t necessarily translate into altered behaviors, and there is a possibility that humor distracts viewers from the intended message.

 

 

 

 

 

Another study showed that children were more likely to pay attention to a message that featured familiar characters . Using recognizable icons like Joe Camel or the Marlboro Man, two of the more popular choices for knock-off ads, will draw more attention to the ad and make people stop and look twice. But again, more attention doesn’t necessarily mean the ads are more effective in reducing smoking, especially if the ads generate negative responses. The smoking status of the viewer influences how the viewer will respond. Someone who doesn’t smoke and does not find smoking appealing with have a positive reaction to the ad and be more likely to recall the ad, while someone who smokes will be less accepting of the anti-smoking information. This may mean that spoofs may not be very effective at changing smoker s beliefs and reducing intentions to smoke.

Though the persuasiveness of these ads has not been confirmed by research, the industries targeted by subvertisements feel threatened. Tobacco industry perception of potential damage may be an indicator of the power of the spoof ads. Legal action in Canada has been taken against Adbusters to prevent the group from airing their other spoofs on television. TV stations believe that subvertisements are influential enough to eliminate the rest of their sponsors. The resistance is towards subvertisements targeting other consumer products like fast food and alcohol, because previous anti-tobacco campaigns have already resulted in the restriction of tobacco ads on TV, so those sponsors are not a concern for the TV industry.

 

 

 

You might also like 30 Old Ads That Claimed That Doctors Smoked Camel Cigarettes More Than Any Other

30 Crazy Old Cigarette Ads Claimed That “More Doctors Smoke Camels Than Any Other Cigarette”

One common technique used by the tobacco industry to reassure a worried public was to incorporate images of physicians in their ads. The none-too-subtle message was that if the doctor, with all of his expertise, chose to smoke a particular brand, then it must be safe. Unlike with celebrity and athlete endorsers, the doctors depicted were never specific individuals, because physicians who engaged in advertising would risk losing their license. (It was contrary to accepted medical ethics at the time for doctors to advertise.) Instead, the images always presented an idealized physician wise, noble, and caring who enthusiastically partook of the smoking habit. All of the doctors in these ads came out of central casting from among actors dressed up to look like doctors. Little protest was heard from the medical community or organized medicine, perhaps because the images showed the profession in a highly favorable light. This genre of ads regularly appeared in medical journals such as the Journal of the American Medical Association, an organization which for decades collaborated closely with the industry. The big push to document health hazards also did not arrive until later.

The ads in this particular theme are all from a single R. J. Reynolds campaign which ran from 1940 to 1949 and claimed that More Doctors smoke Camels. In the majority of these advertisements, the More Doctors campaign slogan was included alongside other popular Camel campaigns such as T-Zone ( T for Throat, T for Taste ), More people are smoking Camels than ever before, and Experience is the Best Teacher. In this way, Camel was able to maintain consistency across its advertisements.

Within the More Doctors campaign, a story can be told through a series of advertisements. The story documents a young boy s journey following in his father s footsteps into the field of medicine. In the first ad of this series, an obstetrician tells his little boy, Now Daddy has to go to another birthday party, son as he leaves his son s party to deliver a baby. Next, a doctor tells his grown-up boy, It s all up to you, son, as the young man decides whether or not to follow a career in medicine. Then, the young medical student, class of 46, is joined by his father, class of 06 during a lecture. Later, the young man is an interne, not quite on his own yet. Finally, he is seen opening up his very own private practice in the company of his adoring wife. This storyline, though not explicit, works to further portray the doctor as a family man and a determined, committed, self-sacrificing individual.

In an attempt to substantiate the More Doctors claim, R.J. Reynolds paid for surveys to be conducted during medical conventions using two survey methods: Doctors were gifted free packs of Camel cigarettes at tobacco company booths and them upon exiting the exhibit hall, were then immediately asked to indicate their favorite brand or were asked which cigarette they carried in their pocket.

(Via Stanford Education)