16 Sexist and Racist Vintage Advertisements That Are Shocking Today

These vintage advertisements are from Beyond Belief, a book by art collector and former advertising executive Charles Saatchi, which brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad Men.

“In the middle of the last century, marketing men had few qualms about creating brutally offensive advertisements…It proved a grimly amusing task to find so many examples that I could collect together; they provide a clear insight into the world of the ‘Mad Men’ generation and the consumers they were addressing. Although many of the advertisements selected are alarming they present an important portrait of society in the 1940s and ‘50s.” – Charles Saatchi.

Misogynistic, racist, unscientific, dishonest and just plain bizarre, these ads demonstrate how our attitudes towards women, race, tobacco, personal hygiene and drugs have changed over the years.

 

 

 

 

 

 

 

 

 

 

 

30 Crazy Old Cigarette Ads Claimed That “More Doctors Smoke Camels Than Any Other Cigarette”

One common technique used by the tobacco industry to reassure a worried public was to incorporate images of physicians in their ads. The none-too-subtle message was that if the doctor, with all of his expertise, chose to smoke a particular brand, then it must be safe. Unlike with celebrity and athlete endorsers, the doctors depicted were never specific individuals, because physicians who engaged in advertising would risk losing their license. (It was contrary to accepted medical ethics at the time for doctors to advertise.) Instead, the images always presented an idealized physician wise, noble, and caring who enthusiastically partook of the smoking habit. All of the doctors in these ads came out of central casting from among actors dressed up to look like doctors. Little protest was heard from the medical community or organized medicine, perhaps because the images showed the profession in a highly favorable light. This genre of ads regularly appeared in medical journals such as the Journal of the American Medical Association, an organization which for decades collaborated closely with the industry. The big push to document health hazards also did not arrive until later.

The ads in this particular theme are all from a single R. J. Reynolds campaign which ran from 1940 to 1949 and claimed that More Doctors smoke Camels. In the majority of these advertisements, the More Doctors campaign slogan was included alongside other popular Camel campaigns such as T-Zone ( T for Throat, T for Taste ), More people are smoking Camels than ever before, and Experience is the Best Teacher. In this way, Camel was able to maintain consistency across its advertisements.

Within the More Doctors campaign, a story can be told through a series of advertisements. The story documents a young boy s journey following in his father s footsteps into the field of medicine. In the first ad of this series, an obstetrician tells his little boy, Now Daddy has to go to another birthday party, son as he leaves his son s party to deliver a baby. Next, a doctor tells his grown-up boy, It s all up to you, son, as the young man decides whether or not to follow a career in medicine. Then, the young medical student, class of 46, is joined by his father, class of 06 during a lecture. Later, the young man is an interne, not quite on his own yet. Finally, he is seen opening up his very own private practice in the company of his adoring wife. This storyline, though not explicit, works to further portray the doctor as a family man and a determined, committed, self-sacrificing individual.

In an attempt to substantiate the More Doctors claim, R.J. Reynolds paid for surveys to be conducted during medical conventions using two survey methods: Doctors were gifted free packs of Camel cigarettes at tobacco company booths and them upon exiting the exhibit hall, were then immediately asked to indicate their favorite brand or were asked which cigarette they carried in their pocket.

(Via Stanford Education)

The Secret History of Hunky Male Beefcakes

In the same way that porn magazines are often hidden under pillows or locked away on the top shelves of closets, the history of “beefcake” photography has been highly secretive. The photographers and models who created the hunky, hypermasculine work beginning in the 1940s right up to the pre-disco age did it on the sly, often dodging strict obscenity laws that landed some of them in prison, forced them to endure harassment and attacks, and kept almost all of them hiding deep in the closet.

For Petra Mason, the editor of 100% Rare All Natural Beefcake, published by Rizzoli, trying to track down the images and, more significantly, the holders of the copyrights, turned out to be a bit like falling down a rabbit hole.

“It was an amazing journey in terms of many months of research to try to find the right people,” Mason said. “A lot of this was a secret history, tucked away in shoeboxes or under beds. The photographers were all fascinating characters of varying shapes and sizes who were brave enough to risk for their art by breaking the law. The models were doing it for a couple of bucks and they were either spotted at the gym or pulled from the streets so there isn’t much documentation about them.”

In the end, roughly 50 photographers were included in the book, some of whom are well-known, including Bob Mizer, and a number of photographers who worked under pseudonyms tied to their locations: Bruce of Los Angeles, Douglas of Detroit, and Lon of New York.

Left: Howard Eastman and Benny Piekaiski, 1950s. Right: Rollie Hawk and Leroy Hoffman, 1950s.
Walter Kundzicz’s Champion Studios, New York, 1963-64
Walter Kundzicz’s Champion Studios, New York, 1963

While doing research, Mason encountered some serious collectors who owned a significant amount of work and also had tracked down many of the models’ and photographers’ names.

“Beefcake collectors take collecting beefcake more seriously than cheesecake collectors,” Mason said. “Men in general take collecting more seriously it seems, a bizarre but true fact. I was seriously surprised to get to chat to one of the original photographers who is still going strong, Chuck Renslow whose KRIS Studio shots I think are really hot. Chuck’s a legend and his collection is now in the Leather Archives and Museum in Chicago which I would never have heard otherwise, an amazing source of material for a very secret history.”

The book divides the images into various categories including  “Duals in the Sun,” “Figure Studies,” “Neptune’s Boys,” and the somewhat cringe-worthy “Cowboys and Indians.” While a lot of beefcake is often associated with having a gay sensibility, as a heterosexual woman, Mason said she felt the work has a universal appeal.

“I think one of the many things we’re constantly reminded by the media and elsewhere is what we don’t have in common, we actually do. There is a shared appreciation to the overall hotness of the material that is hard to resist for anyone.”

Lady Bunny, a legend in the drag world who wrote the foreword to the book, agrees about the universal appeal.

“I am from the South, so it was not uncommon to meet married women who had never had an orgasm,” Bunny wrote via email. “Women weren’t supposed to enjoy sex too much, so I always rejoiced when I met women who thought about sex the way gay men did, i.e., they wanted lots of it and were concerned with penis size. I think one of the reasons Sex and the City was so popular is that it was one of the first portrayals of women objectifying men for a change. Perhaps Petra was ahead of her time and had been objectifying men for ages! Or, perhaps she’s just a slut who has found a way to mix business with pleasure and call smut art! It works for me!”

Mason added that while there is certainly a humorous aspect to the images, especially seen from a modern-day perspective, there is also a profoundly sad aspect tied to the history of the photographs.

“Our intention is to strike a balance, to give meaningful historical information among all of the gorgeous eye candy.”

(Via Slate)

Vintage Photos Show Amazing Vancouver Neon Signs and Streets Scenes in 1950s

Man with Bandage
Self Portait 1961
Self Portait (Fred Herzog), 1961

These colorful photos show what Vancouver’s Upper East Side and downtown looked like in its’ glory days of the 1950’s.  The photographer captures a city basking in the glow of neon signs.

The Vancouver photographs of Fred Herzog are awash with vibrant color. They are complex, mysterious, exuberant, and full of life, much like the city he photographed. Fred Herzog was born in 1930 in Germany, and came to Vancouver in 1953. He was employed as a medical photographer by day, and on evenings and weekends he took his camera to the streets, documenting daily life as he observed it. Focusing his camera on storefronts, neon signs, billboards, cafes and crowds of people, he eloquently depicts the architecture of the street as a framework for human interaction, presenting a view of the city that is both critical and elegiac.

Though Fred Herzog has been making photographs for decades, his images of city life in Vancouver in the 1950’s and 1960’s have only recently been brought to a larger public. A major retrospective at the Vancouver Art Gallery in 2007 was a revelation to those who had known his work only through slides, as well as to a generation of art lovers who had not heard of him at all. Since he was never able to satisfactorily make prints from his slides, the recent possibilities of digital inkjet printing have enabled him to finally print and exhibit this important body of early color street photography.

FRED HERZOG IN THE NEW YORK TIMES MAGAZINE

“Herzog’s world — especially as revealed by the abundance of signs — is simultaneously covetous and quasi religious, sensual and unworldly. Gamblers at a fair or casino gaze beyond the frame in an ecstasy of optimism, keeping faith with the idea of an against-the-odds windfall (a.k.a. a miracle).

The relatively lengthy shutter speeds necessitated by Kodachrome — a slow, not very light-sensitive film — meant that Herzog was not only temperamentally unsuited but technically unable to snap events on the fly in the sly manner of Cartier-Bresson. Drama passed him by. He waited for time either to slow down or to come to a functional standstill. In lieu of the fast time of second hands and their snatched fractions, a strong sense of photographic history can be seen to converge on Herzog’s work.

Herzog, born in Germany in 1930, immigrated to Canada in 1952. Although he took some photographs in various places in the world, Vancouver remained his colorful stamping ground from the late 1950s onward. As with Leiter, the sense of a distinct and determining sensibility is enhanced by the relatively limited geographical frame of reference. Because the same bits of real estate crop up in multiple frames, a given view can be triangulated with other shots so that we are enclosed within an artist’s world. To look at Herzog’s work is to inhabit it.”

Hastings at Columbia, 1958
Hastings at Columbia, 1958

 

 

(via Equinox Gallery)

You might like these photos of Vintage neon signs from Hollywood’s Golden Era.

Slim Aarons: fashion and celebrities of the ’50s and’ 60s

The lifestyle of the ’50s and’ 60s is seen with a certain nostalgia especially in these times of crisis and difficulty, and is remembered for the celebrities and fashion fashion that characterized it. While in Italy there was the Dolce Vita Romana, in New York Slim Aarons photographed the celebrities and the most famous jet set in the world. Already at the age of 18 he began taking photographs while he was still serving in the United States Army. After World War II, Aaron moved to Cali and began photographing Celebrities (the collection below, including Marilyn Monroe, JFK, Clark Gable and Humphrey Bogart).

He began working for the magazine, the “Town & Country” and various magazines of free time. Aarons was known for not using under any circumstances make-up artists, stylists or other accessories that had distorted the chronological character of photography. To find out what made him choose the profession of photographer, he said: “Taking pictures of attractive people doing attractive things in attractive places”. He had excellent contacts in the celebrity environment, and more than a photographer or paparazzo he was considered a friend in Hollywood. Slim Aarons died in 2006, at age 90, due to complications of a stroke.

Slim Aarons photos

Slim Aarons photos

Slim Aarons photos Slim Aarons photos Slim Aarons photos

14 Funny photos of 1980s fashion

The Bullet Bra: indispensable lingerie for the 40s and 50s women!

The bullet bra certainly made a statement! Given this was the 1940’s and 1950’s it must of caused quite a stir! The projectile bra was an intimate item of clothing that became famous in the post-war period, in the late 1950s, and remained in use until the 1960s. The characteristic of the bra was obviously to be “pointy”, extending the breast line far beyond the normal physiognomy of the female body.

Known as the  “Bullet Bra”, it was made famous by actresses like Marilyn Monroe and Lana Turner, but also by the pinup Betty Paige. Made of rayon or nylon, they were built from several connected cones, able to support the breasts before the invention of the underwire.

During the 60s, the “Twiggy” style became famous, the famous thread-like model that made the “curved” bra superfluous. The “bullets” then became both little used because of the new bras, more comfortable and comfortable, both because of the tendency to mask their typical shapes of the ’60s and’ 70s. In the ’80s we witnessed a nostalgic revival by Madonna, and even today passionate about vintage sport the pointed bras in dedicated parties.

bullet bra

bullet bra

bullet bra

bullet bra

 

 

 

 

 

 

 

 

 

 

 

 

 

The bullet bra is almost as funny as  one of these  bouffant big hair styles!

Rusty 1957 Porsche 356a With Broken Motor Only $7 Million

Old porsche models don’t come cheap! For example, would you pay almost $7,000,00 U.S. for a rusty 60 year old car you can’t even drive? That’s the price an auction house in Florida is hoping some classic car love will shell out for a rare 1957 Porsche 356A coupe.

This old Porsche was discovered in a barn in the United States.  It was left there to rust after it failed a safety inspection test in the 1970’s.

old porsche models
old porsche models
old porsche models
old porsche models
old porsche models
1957 porsche 356a coupe for sale
1957 porsche 356a coupe for sale
1957 porsche 356a coupe for sale

The Porsche 356A 1500 GS Carrera Coupe helped bridge the gap between the company’s sports vehicles and racing cars when it debuted in 1955.

But this 1957 model hasn’t been driven for 45 years after its brakes failed a safety inspection in Georgia in the early 1970s.

Its original engine was removed and taken apart and, after the best part of half-a-century of neglect, the bodywork and wheels are covered in rust.

However, as one of the most desirable classic Porsches there is no shortage of interest from around the world in the unrestored sports car.

Gooding & Co, the US auction house, has described it as ‘certainly one of the most exciting barn-find discoveries in recent memory’.

They have given it a guide price of £500,000 ahead of its sale on March 9 at Amelia Island, Florida.

David Brynan, Gooding & Company senior specialist and Porsche expert, said: ‘This was Porsche’s top of the line road car and one of the most exotic sports cars of the 1950s.

‘They have always been sought after, so most have been restored at least once.

‘To find a car that hasn’t been seen in 40 years, and that retains so much original character is virtually unheard of.’

The car is being sold with the original engine, which will need to be rebuilt.

When in working order, the 1.5-litre engine will develop 100bhp – giving it a 0-60mph time of 8.7 seconds and a top speed of 125mph.

According to factory records, the 1500 GS Coupe was completed on July 4, 1957, and finished in silver metallic with black leatherette upholstery.

It had numerous owners until 1973 when it was parked up in a garage and left for decades

The interior appears original and generally well-preserved and, despite being 60 years old, is thought to have been driven just 52,837 miles.

The auction house added: ‘Hidden away for decades and possessing a fantastic history, this unrestored, matching-numbers 1500 GS Carrera is certainly one of the most exciting barn-find discoveries in recent memory.

‘This is truly an opportunity not to be missed for the collector who has longed to own a genuine and noteworthy example of Porsche’s legendary four cam.’

  • The Porsche 356A 150 GS Carrera Coupe has not been driven for 45 years after failing a safety inspection
  • The 60-year-old Porsche has been parked in a barn in the United States where it has been left to rust
  • Despite its poor condition, the rare 1957 sports car is expected to sell for more than 7 million at auction
  • The car’s 1,500cc engine has been removed and completely stripped ahead of being reconditioned 

If you like old card like this checkout :
Photos of old cars from the 1900s

Old Motel Signs Relive 1950s and 1960s Travel

These old motel signs harken back to an era when the car reigned supreme and holidayers required a cheap and comfy place to say.  This selection of neon motel signs shows that  the log cabin and Native icons were popular design themes.

A motel is a hotel designed for motorists and usually has a parking area for motor vehicles. Entering dictionaries after World War II, the word motel, coined as a portmanteau contraction of “motor hotel”, originates from the Milestone Mo-Tel of San Luis Obispo, California  which was built in 1925.  The term referred initially to a type of hotel consisting of a single building of connected rooms whose doors faced a parking lot and in some circumstances, a common area or a series of small cabins with common parking. Motels are often individually owned, though motel chains do exist.
As large highway systems began to be developed in the 1920s, long-distance road journeys became more common, and the need for inexpensive, easily accessible overnight accommodation sites close to the main routes led to the growth of the motel concept. Motels peaked in popularity in the 1960s with rising car travel, only to decline in response to competition from the newer chain hotels that became commonplace at highway interchanges as traffic was bypassed onto newly constructed freeways. Several historic motels are listed on the US National Register of Historic Places. (Wikipedia)

Many of these old motel signs were elaborate vintage neon signs.

 

It'll Do Motel office, Jonesborough, Tennessee
It’ll Do Motel office, Jonesborough, Tennessee
Wyoming Motel sign, Cheyenne, Wyoming
Wyoming Motel sign, Cheyenne, Wyoming
Aztec Motel, office and sign, Route 66, Albuquerque, New Mexico
Aztec Motel, office and sign, Route 66, Albuquerque, New Mexico
Western Safari Motel sign, St. George Boulevard, Saint George, Utah
Western Safari Motel sign, St. George Boulevard, Saint George, Utah
Log Cabin Motel, closer front view, 830 Market Street, Morro Bay, California (LOC)
Log Cabin Motel, closer front view, 830 Market Street, Morro Bay, California (LOC)
Eisenhower Motor Court sign, Route 411, Newport, Tennessee
Eisenhower Motor Court sign, Newport, Tennessee
Wigwam Village Number 2 billboard, Route 31W, Cave City, Kentucky
Wigwam Village Number 2 billboard, Route 31W, Cave City, Kentucky
Log Cabin Motel sign, Montrose, Colorado
Log Cabin Motel sign, Montrose, Colorado
Eisenhower Motor Court sign, Route 411, Newport, Tennessee
Old motel signs like this one featured a western theme. Eisenhower Motor Court sign,  Newport, Tennessee
Mar-Mar Motel, Bull Shoals, Arkansas
Mar-Mar Motel, Bull Shoals, Arkansas
Holiday Motel (old building, newer motel around the corner), W. Washington Street, Hagerstown, Maryland
Holiday Motel (old building, newer motel around the corner), W. Washington Street, Hagerstown, Maryland. Of the old motel signs shown here, this establishment doesn’t feature the typical front parking lot.
old motel signs
Old motel signs often feature a castle or tower them. Tower Motel, closer overall view, 1909 S. State Street, Salt Lake City, Utah
old motel signs Aztec Motel, diagonal view 2, Route 66, Albuquerque, New Mexico
Aztec Motel, diagonal view 2, Route 66, Albuquerque, New Mexico
No-Tel Motel sign, Route 172, Massillon, Ohio old motel signs
No-Tel Motel sign, Route 172, Massillon, Ohio
Kozy Kamp Motel sign, La Vale, Maryland, old motel signs
Kozy Kamp Motel sign, La Vale, Maryland

Check out these neon signs  for pizza!

23 Must See Rare Sexy Natalie Wood Photos

sexy natalie wood

These Sexy Natalie Wood photos show just how beautiful this actress was. She was born on July 20, 1938. Originally named Natalia Nikolaevna Zakharenko she adopted the stage name of Natalia Wood to make it more palatable for movie audiences.

This American actress was best know for acting roles in the classic Miracle on 34th Street, Splendor in the Grass, Rebel Without a Cause, Bob & Carol & Ted & Alice, The Searchers, and West Side Story. Natalie Wood started acting in films at a very early age and was nominated for three Academy Awards before the age of 25 years old.

Wood was only eight years old when starred with with Maureen O’Hara in the 1947 classic Christmas film Miracle on 34th Street.  She earned her first Academy Award nomination for her performance in Rebel Without a Cause (1955). She starred in the wildly popular musical films West Side Story (1961) and Gypsy (1962). Wood received a second Academy Award nomination for Best Actress in Splendor in the Grass (1961) and Love with the Proper Stranger (1963). She is also known for other popular movies like Bob & Carol & Ted & Alice (1969).

In the 1970s Natalie Wood took a break from the movies to raise her family. She was twice married to the dashing Robert Wagner and producer Richard Gregson. She had one daughter with Gregson, actress Natasha Gregson Wagner. Wood gave birth to her second daughter Courtney Wagner during her second marriage to Wagner.

Wood also appeared in several television movies including a remake of From Here to Eternity in 1979. She won a Golden Globe Award for that performance.

Wood drowned on November 29, 1981, at the age of 43 amongst a lot of controversy.  Various witness statement given to the Los Angeles Police Department, led them to declare her death as “drowning and other undetermined factors.”  Recently, in 2018, her husband Robert Wagner was named as a “person of interest” in the case.

 Sexy Natalie Wood photos

sexy natalie wood
1966
sexy natalie wood
1959
sexy natalie wood
Natalie Wood publicity photo for movie “Spendor in the Grass”, 1961.

sexy natalie wood

sexy natalie wood
Natalie Wood and Bob Hope, 1957.
Natalie Wood and Ruth Gordon at Golden Globe Awards.
sexy natalie wood
Natalie Wood handprints at Grauman’s Theatre in Los Angeles.
sexy natalie wood
Natalie Wood in movie “Gypsy”, 1962
sexy natalie wood
James Dean and Natalie Wood
sexy natalie wood
Tom Bernard and Natalie, movie “Pride of the Family”, 1954.
sexy natalie wood
Peter Falk and Natalie Wood, 1966
sexy natalie wood
“The Great Race”, 1966.

sexy natalie wood sexy natalie wood sexy natalie wood sexy natalie wood

sexy natalie wood
1979

sexy natalie wood sexy natalie wood

sexy natalie wood
Natalie and Robert Wagner in happier times, 1960.
sexy natalie wood
Natalie Wood and gay actor Tab Hunter at 1956 Academy Awards
natalie wood photo
Natalie Wood as a young girl in 1947

If you enjoyed these photos you might also enjoy these of beautiful actress Maude Fealy.

1950s Old Comic Book Ads For Muscle Building

1950s comic book ad muscle building

This collection of old comic book ads for building muscles will bring you back to your young days.  Who can forget the classic ad of a muscle bound dude kicking sand in the face of a skinny kid.  Many of these ads were made famous by bodybuilder Charles Atlas.

Charles Atlas  (born Angelo Siciliano; October 30, 1892 – December 24, 1972) was an Italian-American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time

Atlas trained  himself to develop his body from that of a “scrawny weakling”, eventually becoming the most popular bodybuilder of his day. He took the name “Charles Atlas” after a friend told him that he resembled the statue of Atlas  on top of a hotel in Coney Island and legally changed his name in 1922. He marketed his first bodybuilding course with health and fitness writer Dr. Frederick Tilney in November 1922. the duo ran the company out of Tilney’s home for the first six months. In 1929, Tilney sold his half of the business to advertising man Charles P. Roman and moved to Miami where he operated a very successful health food business until his death in 1972. Charles Atlas Ltd. was founded in 1929 and, as of 2015, continues to market a fitness program for the “97-pound weakling”.

 

1942. These old comic book ads were very popular in the 1940, 1950s and 1960s.
This is a classic old comic book ads! The skinny get gets revenge after having sand kicked in his eyes. Many a young kid could identify with this ad.
Old comic book ads like this one made seem like building muscle was almost instantaneous!

old comic book ads old comic book ads old comic book ads

Checkout these old vintage car ads.